The Pecking Order 2020

Last year, we launched the first edition of The Pecking Order, where we assessed global fast-food companies on their chicken welfare policies.

This year, our new report, The Pecking Order 2020, ranks these same companies on their current policies and global commitments to improve the lives of chickens in their supply chain. Unfortunately, not much has changed.

While KFC comes out ahead on the global ranking for its commitments (the UK, Ireland, Germany, Netherlands, Sweden and Belgium) by signing the Better Chicken Commitment, they are still failing chickens in the United States.

KFC has yet to adopt the Better Chicken Commitment in the US and is allowing millions of chickes to suffer in cramped, barren conditions in factory farms.

Join us in urging KFC to adopt the Better Chicken Commitment in the US now!

Demand KFC adopt the Better Chicken Commitment

Email KFC now and demand the company adopt the Better Chicken Commitment to commit to more space, improved enrichment, and healthier breeds.

KFC signed on to the Better Chicken Commitment in the UK, Ireland, Germany, the Netherlands, Belgium, and Sweden. We deserve the same integrity in the US. 

KFC, adopt the Better Chicken Commitment in the US now!

The Pecking Order 2020 results: A global vs. US comparison

chicken on factory farm


It is important to note that ‘The Pecking Order 2020’ is a global ranking, and corporate commitments, targets and performance on broiler welfare vary considerably across jurisdictions. The results throughout this report are reflections of these multinational companies’ worldwide progress on broiler welfare and should not be thought to apply to every country individually.

Read the full report here.

Global companies must take global action

Fast food empires are built on the concept of consistency, but what’s being served to customers in different parts of the world is shockingly different.

Global brands have a responsibility to improve chicken lives everywhere, not just in a few countries, or face calls of hypocrisy.

Why should customers in some parts of the world have to accept lower welfare standards?

What we're asking these brands to do

To stop the inexcusable suffering of billions of chickens a year, these brands must:

  • Give chickens the freedom to move, and stop using cages
  • Use breeds which grow at a healthier, more natural rate
  • Create meaningful environments with the opportunity forchickens to behave naturally
  • Take these actions in all countries


Read last year's Pecking Order here.


Fast food restaurants are causing chicken suffering

World Animal Protection - The Pecking Order - Chickens in a factory farm

Click on the company names below to see where these fast food giants land on our global scale compared to 2019

Read more