News

Our groundbreaking research has found that producing higher welfare chicken is far cheaper than previously believed.

Chickens are winning as KFC joins the Better Chicken Commitment in the UK, Ireland, Germany, Netherlands, Sweden and Belgium. It’s the first major fast food outlet to commit to this set of standards, which will give better lives to tens of millions of chickens

Since they were taken from their mother as tiny cubs, 24-year-old sisters, Masha and Laura, have known nothing but cruelty and misery. Later this month, they will finally be given the lives they deserve

With help from us and some leading travel companies, ChangChill – formerly Happy Elephant Valley – has become elephant-friendly and stopped visitors directly interacting with its elephants