Moving the world for pigs
We’re targeting some of the largest pork producing markets across the world with a focus on China, Thailand, Brazil, and the US.
We're asking producers to stop using equipment which confines mother pigs so tightly in cages that they can’t turn around. This confinement in a cage no bigger than the average refrigerator leads to weakened muscles and a lifetime of mental suffering.
We're also asking for an end to barren enviornments where pigs cannot live as natural pigs would.
By 2020, we aim to improve the lives of 175 million pigs every year, by alleviating the most intense suffering inflicted in the production system through close confinement and barren environments.
Kroger makes a commitment
As the largest supermarket chain in the United States by revenue, and with more than 2,000 stores in 35 states, Kroger has the power to transform the lives of thousands of pigs.
Following our petition signed by more than 72,000 supporters calling on the supermarket giant to protect pigs, Kroger has publicly disclosed a stated goal of sourcing 100% of the fresh pork the company sells from suppliers that have transitioned all their self-operated and contracted farms away from gestation crates by 2025.
No life for a pig
A life inside a cage the size of a refrigerator is no life for a pig at all. We're pushing for pigs to have the opportunity to express natural behavior and socialize, free from the confines of cages and free from painful mutilations. In order to achieve those goals, we're calling on the industry to make a change.
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Global victories for pigs
2018 has been a landmark year for pig welfare worldwide. Thanks to our supporters raising their voice on behalf of pigs worldwide, pork producers are listening and making changes.
We know that consumers can use their influence to create positive change for animals.
CP Foods, a large food production and industrial agriculture company headquarted in Thailand, exports pork products to over 30 countries. It has promised to ensure all its pregnant breeding mother pigs will be housed in opens pens with other mother pigs, known as group gestation pens, by 2025 in Thailand, and by 2028 for international operations. Read the full story here.
Primo, a JBS-owned company and the largest producer of processed pork products in Australia, has recently agreed to improve its labeling on pork products. The labeling change will apply to much of Primo's bacon products, and will be done by January 2019. Learn more about pork labeling in Australia here.
These recent victories for pig welfare build upon existing momentum for pigs in need around the world.
In 2017, we helped create better lives for millions of pigs in China by signing a landmark statement of intent with Da Bei Nong, one of China’s leading agricultural producers, and the International Cooperation Committee of Animal Welfare (ICCAW). Learn more about the agreement here.
In Brazil and Chile over 22,000 people have joined our campaign #ChangePigsLives, which was launched last year aimed at pushing governments to legislate for higher animal welfare standards for pig production.