#EatLessMeat to Help Create a Better World!

“After going through the journey, I feel better about myself in terms of compassion and the environment, I am saving money, and feeling healthier.” - Meating Halfway participant

Meating Halfway is a custom 21-day journey that will guide you toward eating less meat.

Why commit to reducing your meat consumption? 

In the US, 99% of animals raised and killed for food spend their lives on factory farms. This cruel industry subjects billions of animals to horrific cruelty and has catastrophic impacts on the environment and local communities. In addition, high meat consumption is linked to increased risks of several illnesses, while diets rich in plant-based foods have better health outcomes.  

While going fully plant-based can improve one’s health, spare animal lives, and help reduce pressure on the environment, it might seem like a daunting endeavor to many. At World Animal Protection, we believe we can make a big impact through small, individual changes. Whether you choose to eat less meat a few days a week or cut out animal products from your diet entirely, you will be joining a people-powered movement that can help transition our food system to one that is more sustainable and kinder to animals.

Sign up for the 21-day journey to get guided support on your meat reduction path, access exclusive discounts from our plant-based partners, and learn more about the benefits of plant-based eating.  

We can’t wait to “meat” you halfway!

What the journey includes: 

🥑 Our free meat reduction starter kit.  

🐷 Support from our meat reduction experts.  

😋 Delicious recipes to make at home.  

📒 Useful facts about factory farming and plant-based eating. 

💲 Special discounts from our corporate partners. 

What supporters are saying about Meating Halfway:  

“I enjoyed having the strength to change my eating habits.”  

“[This program] gave me the tools to find better food options.” 

“[I am] feeling healthier and taking my money away from meat producers.” 

“[I enjoyed] finding new and tasty recipes – I maybe even lost a couple of pounds!”

Meat Us Halfway