Factory farming is the largest source of animal cruelty in the world

But fast food chains and supermarkets would rather you didn’t know that

Forget the slogans. Forget the catchy jingles. Forget the clever advertising. Businesses are exploiting and abusing animals on a staggering scale for the sake of profit.

Many companies have committed to sourcing only pork from suppliers that house mother pigs in group housing systems. But Walmart, one of the world’s largest retailers, has not made a commitment to eliminate cruel sow stalls in its pork supply.

We are urging Walmart to commit to policies that prohibit cruel cages and require group housing with enrichment for mother pigs. Learn more >

Experience life on a factory farm

Put headphones on and watch our video to experience the disorienting horror of life on a factory farm.

Stressed. Disoriented. Confined. You can escape it, but factory farmed animals can’t.

Farm animals need you

We're urging big businesses to improve the lives of chickens and pigs in their supply chains. Let's move them to do the right thing for farm animals – together.

This is cruelty

Guess what? It's your turn.

What would you do if you ended up in a cage? 

We put the cruel everyday reality of factory-farmed animals into the daily routine of New York City commuters. Find out what happens.


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Our Change for Chickens petition urging KFC to help end the secret suffering of chickens is now closed.

Subscribe to our newsletter to learn more about our campaign and get the latest on our work to protect farm animals around the world.


The scale of suffering caused by factory farming is truly astounding:

  • 40 billion chickens are subjected to overcrowded factory farms every year
  • Many will have a space smaller than a piece of paper to live in, in barns crammed with up to 10,000 chickens
  • They will spend most of their lives sitting or lying in their own waste
  • Piglets on factory farms have their teeth clipped or ground and tails cut off
  • Three out of four mother pigs are confined to cages the size of a fridge

A seven-day-old chicken faces a short, miserable life on a factory farm

Moving the world to protect animals

We’re dedicated to improving the lives of as many of the world's 50 billion factory farmed animals as possible

So far, we’ve moved some of the world’s biggest pig producers and supermarkets in the US and Thailand to commit to keeping pregnant pigs out of cages. And recently, we've also petitioned KFC to do the right thing for chickens, collecting over half a million signatures worldwide and nearly 200,000 signatures here in the US alone

Moving the world to eat less meat

Quick tips for caring carnivores

We've created a guide to help meat eaters make better choices for themselves and farm animals

The chickens in the photo above are on an RSPA assured farm in the UK. Photo credit: RSPCA

Together, we are powerful. Let's continue to spread our message.

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