Starbucks announces plans for plant-based breakfast sandwich

01/31/2020

Eating less meat is about to get easier!

We applaud Starbucks’ commitment to giving customers an option to eat less low welfare meat and believe diversifying protein offerings is a critical step in improving the lives of factory-farmed animals across the country.

During an earnings call this week, Starbucks Chief Operating Officer Rosalind Brewer announced that the coffee chain has plans to roll out a plant-based breakfast sandwich this year, saying: “We will be introducing a breakfast sandwich this year with a plant-based patty both in [the] United States and Canada.” This comes hot on the heels of Starbucks CEO Kevin Johnson releasing a sustainability plan that includes the company’s mission to add more plant-based options.

While the world’s largest coffee chain has yet to say when the product will be introduced and which plant-based food supplier it will partner with on the sandwich, its competitor coffee brand Dunkin’ partnered with Beyond Meat last year to launch its Beyond Sausage Sandwich at its more than 1,900 locations nationwide in November.

Beyond Breakfast Sausage

Beyond Meat Breakfast Sausage Sandwich

Prior to this exciting announcement, World Animal Protection shared resources on plant-based innovation with Starbucks and had conversations with the coffee chain about the importance of animal welfare and meat reduction. Starbucks was listed as a “top performer” in the US in World Animal Protection’s recent report, The Pecking Order, for committing to Global Animal Partnership (GAP) broiler chicken standards North America. We applaud Starbucks’ commitment to giving customers an option to eat less low welfare meat and believe diversifying protein offerings is a critical step in improving the lives of factory-farmed animals across the country