Our new report, A Close up on cruelty: The harmful impact of wildlife selfies in the Amazon reveals the alarming trend of taking selfies with wild animals for Instagram and other social media.

To provide research for the report, our team of experts and investigators conducted the world’s first complete review of wildlife tourist attractions offering close encounters with wild animals across Latin America.

Our research raises concerns that many of them are cruelly exploiting and injuring wildlife. They’re also breaking animal protection laws in the process, to provide harmful wild animal selfie opportunities for tourists.

  • 54% of the 249 attractions we found online offered direct contact, such as holding the wild animals for photos or selfies
  • 35% used food to attract the wild animals
  • 11% offered the opportunity to swim with wild animals

Wildlife and the selfie phenomenon

The fact that sloths, caiman, anacondas, and more, are often beaten into submission before being 'safe' enough for selfies, is left out of the camera’s frame.

These animals are taken from their mothers as babies, then secretly kept in filthy, cramped conditions.

If tourists knew the truth, they’d stay out of this ugly picture.

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Download a copy of ‘A Close up on cruelty: The harmful impact of wildlife selfies in the Amazon’.

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Zooming in on the Amazon

For this report, our investigations team focused on two cities in the Amazon: Manaus, Brazil and Puerto Alegria, Peru.

In Manaus, our investigation of 18 different tour companies revealed that the opportunity to hold and touch wild animals as photo props was offered on 94% of excursions. It was actively encouraged in 77% of them.

In Puerta Alegria, the opportunity to hold and touch wild animals as photo props for about US $15 was also provided at three different locations. We identified a total of 40 animals from 24 species.

A spotlight on sloths

Our study found that the most common species used for selfies in the Amazon are sloths, pink river dolphins, anacondas, and caiman – with sloths being used the most.

In the wild, sloths typically live quiet, sleepy lives. Being constantly surrounded by noise and people they can’t escape causes them unimaginable stress. The poor diets people often feed them can make them weak or ill.

Sloths do not want a hug – they just want to survive. But unfortunately, being stolen from the forest is their almost-certain death sentence. Our evidence suggests many sloths are likely to die within six months after capture.

A tourist holds two sloths while having his photo taken

Taking action

To tackle the problem of wildlife selfies in the Amazon, we’re calling on the governments to enforce the law.

We’re also working to ensure that travel companies and individuals who exploit these wild animals abide by existing laws.

Tips for tourists

Follow our Wildlife Selfie Code to make sure your wildlife selfies are cruelty-free.

A 'bad' wildlife selfie is an image or post in which a wild animal is being held, touched, restrained or baited for the purpose of being a photo prop.

A 'good' wildlife selfie is where any image or post of a wild animal in which there was no direct human contact and the animal was not being restrained or in captivity to be used as a photo prop.

We want tourists to enjoy seeing wild animals in the wild or the next best place – a sanctuary or rescue centre – that provides proper protection for animals who survive the cruelties of the tourism industry.

We ask all tourists to book their wildlife experiences with a responsible travel operator.

Together we can ensure a better future for animals in the Amazon, and around the world. Sign up to our Wildlife Selfie Code now.

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