Don't get taken for a ride
Around the world, thousands of elephants are cruelly trained and abused for the entertainment of tourists.
Between 2014 and 2016, we investigated 220 elephant tourist attractions across Asia.
We uncovered horrifying evidence, exposing the way thousands of elephants are treated to entertain tourists:
- Big industry: there are more than 3,000 captive elephants in tourism in Asia. Our Taken for a Ride report studied 2,923 of them.
- Entertainment over welfare: 96% of venues offering rides keep their elephants in cruel and unacceptable living conditions.
- Hub for cruelty: There’s been a 30% increase in the number of captive elephants in Thailand over the past five years.
Many tourists ride elephants or visit elephant attractions because they love these beautiful animals. The awful truth behind the treatment of elephants used for rides is hidden from sight.
All wild or captive-bred elephants are isolated, chained and abused until their spirits are broken in a barbaric training method called the "crush". And the cruelty doesn’t stop there. Elephants are controlled with fear and pain so that they'll perform and take people on their backs.
You can help convince travel companies and tour operators to stop promoting attractions that profit from elephant cruelty by taking our elephant friendly pledge today.
Together we can end the demand for elephant attractions. And when the demand ends, so will the cruelty.
With your support we are showing the industry there is a different way.
By raising awareness about the hidden cruelty behind elephant rides and shows, we are helping people make informed choices and putting pressure on the travel industry to change for the better.
Pledge to never ride an elephant
Across the world elephants are being taken from the wild and bred in captivity to be used in the tourist entertainment industry. They will suffer at every stage of this inherently cruel business.
The demand for wildlife experiences is driving the cruel animal entertainment industry. We have the power to reduce that demand, change the industry now, and alleviate the suffering these magnificent creatures endure.