Fox in cage

Cruelty Is Out of Fashion

Each year, millions of wild animals suffer through exploitation and slaughter for the profits of fashion and apparel brands that have not progressed to more innovative and humane fashion alternatives.

Increasingly, fashion shows, designers, and brands are choosing to transition away from cruelty, enacting sustainability, social, and animal welfare policies to keep up with growing consumer demand for more sustainable, ethical, and animal-friendly fashion.

To avoid becoming ‘out of fashion,’ the industry needs to keep up with the trends as consumers look to support sustainable and kind brands that align with their values.

Wild animals used for apparel all endure a short life of objectification and cruelty before a brutal death.

Falling Out of Fashion

Consumer behavior is changing as the public learns how animals are used and abused for fashion. Consumers are shifting towards brands that do not profit from animal cruelty. It’s time for the industry to align its practices with community expectations.

The trade of wild animals is cruel, unsustainable, and unnecessary. It is a source of immense suffering for millions of animals and puts our environment and human health at risk.

The use of wild animals for fashion is dominated by three categories: the fur trade, the skin trade, and the feather trade. The wild animals most commonly exploited and slaughtered for their fur include mink, foxes, chinchillas, and raccoon dogs. Crocodiles, alligators, snakes, lizards, and ostriches are farmed and slaughtered for their skin. Ostriches and peacocks are also exploited for their feathers.

There is no way to transform a wild animal into a coat, bag, or shoe without causing immense suffering.

Copenhagen Fashion Week Bans Wild Animal Skins


Copenhagen’s catwalk is eliminating products from wild animals as the first major event in the fashion industry to do so.

Julie Cappiello

Urge Your Representative to Support the Mink VIRUS Act

The Mink VIRUS Act (HR 3783) would end mink farming in the US and create a one-year phaseout for mink farms and a grant program to help operators transition out of the industry.

Ending Wildlife Exploitation

We push companies and governments to protect wild animals’ right to a wild life in habitats that are thriving. We fight to eliminate the use of wild animals or their parts.