Borns Group removes dyed dogs from its advertising after learning of its toxic effects.
World Animal Protection US works with companies to commit to not using wild animals in their advertisements.
This month, we thank Borns Group for doing away with their postcard advertisement showcasing a pink dyed poodle. After receiving the marketing material mailed directly to our office in New York City, we sent the company an email informing them on the dangers of dying dogs. Soon after, Borns Group notified us that although the image was photoshopped and no animals were dyed for the photo, they will remove the postcard and be more vigilant on what images they use for their advertisements.
World Animal Protection US works with companies to commit to not using wild animals in their advertisements. Last year, we moved Chase and Match.com to remove their advertisements featuring elephants being ridden or washed. These types of ads encourage the public to find human interaction with wild animals acceptable and even aspirational.
Thanks to technology, there are ways to using animals in advertisements that don’t promote cruelty. Through Computer-Generated Imagery and animatronics, the possibilities are endless. By looking at the alternatives and taking a stand for animals, we are working towards a world where animals are no longer exploited for entertainment.