A lion in its natural habitat.

Digital Performance Dashboard

Digital Insights

Please browse the latest performance data for our website and social media. FOR INTERNAL USE ONLY.

Press Insights

A note on press coverage: This graph shows mentions of World Animal Protection US across articles. Please note that there may be some overlap with other country office mentions.
Press Coverage Jan-April 2024

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  • Website Engagement Rate: the percentage of visitors who interact with content, such as clicking links, submitting forms, or spending time on a page.
  • Reach: the number of people who saw a post at least once.
  • Post impressions: the total number of times a post was viewed.
  • Post engagements: the total number of times people interact with a post such as likes, comments, and shares.