Subway joins chain reaction to improve chicken welfare
We’re urging fast food restaurants around the world to follow Subway’s positive lead and improve the life of chickens in their supply chains
The company has also agreed to allow impartial experts to inspect farms in its supply chain, and provide regular updates to share progress.
Following a positive lead
We’re delighted to see the tide is turning to make change for chickens.
Iconic food companies such as Burger King, Starbucks and others are responding to consumer demand, and committing to improving chicken welfare in the US.
A broiler chicken on a farm in the United Kingdom
“We’re pleased that week by week more companies are rallying around to end the secret suffering of chickens, but more companies need to join the movement. Lots of major fast food companies are still on the fence and these are the ones we’d like to see shift,” said Jonty Whittleton, our global director of animals in farming.
We hope to see fast food giants such as KFC, Pizza Hut, Dominos, McDonald’s and Nando’s follow this positive lead, and commit to improving chicken welfare and see more corporate commitments outside of the US.
Educating consumers about secret suffering
Around 60 billion meat chickens are raised for global consumption each year.
Help us end the secret suffering of factory farmed chickens
An estimated two thirds of these animals (40 billion) live in bleak, overcrowded sheds or cages with little or no natural light or fresh air. They have fewer opportunities to perch, forage, explore or dustbathe.
“As consumers learn more about the horrific conditions chickens are raised in, they are increasingly demanding to know where the food on their plate comes from,” Whittleton continued.
In our recent global poll, 81% of respondents said they would not buy chicken from a fast-food chain if they knew it had suffered serious health problems due to living on a cramped industrial farm.
Last year, hundreds of thousands of people around the world supported our Change for chickens campaign urging iconic global fast-food companies to improve the lives of chickens.
“We want other fast food companies to commit to criteria, which will see birds bred for better welfare and provided with more space, natural light and enrichments to keep them occupied,” said Whittleton.