Joe Loria

As the U.S. Campaign Manager for Meat Reduction, I am responsible for the planning and implementation of World Animal Protection’s newest public campaign that aims to inspire and educate the public, businesses and politicians to reduce meat consumption.
An animal rights and social justice activist for years, I first became involved in the animal protection movement while studying Advertising and Marketing Communication at an animal organization. Upon graduation I worked in public relations, social media, and content marketing at PR firms and an animal organization.
My writings focus on news surrounding meat reduction, sustainability, and food policy and innovation.
Have a question about my blogs or news you’d like to share? Email me at JoeLoria@worldanimalprotection.us or tweet me @meatreducer.
How Just Salad Is Helping Farmed Animals and the Planet
Every day is Earth Day at Just Salad.
UN Food and Agriculture Organization’s COVID-19 Guidelines Puts An Emphasis On Plant-Based Foods
The Food and Agriculture Organization’s guidelines for maintaining a healthy diet during the COVID-19 pandemic puts an emphasis on eating more plant-based...
Factory Farming Is Killing Our Planet. Here’s How.
To protect the planet, we need to protect farmed animals.
Taco Bell Introduces Veggie Mode to Encourage Plant-Based Eating
Looking to eat less meat? Taco Bell is making it easier.