Joe Loria

As the U.S. Campaign Manager for Meat Reduction, I am responsible for the planning and implementation of World Animal Protection’s newest public campaign that aims to inspire and educate the public, businesses and politicians to reduce meat consumption.
An animal rights and social justice activist for years, I first became involved in the animal protection movement while studying Advertising and Marketing Communication at an animal organization. Upon graduation I worked in public relations, social media, and content marketing at PR firms and an animal organization.
My writings focus on news surrounding meat reduction, sustainability, and food policy and innovation.
Have a question about my blogs or news you’d like to share? Email me at JoeLoria@worldanimalprotection.us or tweet me @meatreducer.
Meating Halfway and Let’s Reduce America’s Meat Consumption
It’s critical that we reduce meat consumption for animals, the planet, and our health.
Love Bacon? Try These 10 Delicious Plant-Based Bacon Products
We’re certain even a pig would approve of these tasty plant-based bacon products!
Nutrition Committee Scientific Report Recommends Plant-Based Foods
The Nutrition Committee overseeing the 2020-2025 US Dietary Guidelines released its scientific report, finding plant-based proteins better for overall health...
3 Plant-Based Companies That’ll Help You Reduce Your Meat Consumption
Looking to eat less meat? World Animal Protection’s corporate partners make it easy.
What Is the Farm System Reform Act And Why Is It So Important?
We can transform our food system and ban factory farming by 2040. Here’s how.