Joe Loria
As the U.S. Campaign Manager for Meat Reduction, I am responsible for the planning and implementation of World Animal Protection’s newest public campaign that aims to inspire and educate the public, businesses and politicians to reduce meat consumption.
An animal rights and social justice activist for years, I first became involved in the animal protection movement while studying Advertising and Marketing Communication at an animal organization. Upon graduation I worked in public relations, social media, and content marketing at PR firms and an animal organization.
My writings focus on news surrounding meat reduction, sustainability, and food policy and innovation.
Have a question about my blogs or news you’d like to share? Email me at JoeLoria@worldanimalprotection.us or tweet me @meatreducer.
Taco Bell introduces Veggie Mode to encourage plant-based eating
Looking to eat less meat? Taco Bell is making it easier.
Exclusive interview with Pret, a leader in meat reduction and animal welfare
World Animal Protection’s exclusive interview with Pret a Manger.
Impossible vs. Beyond: Battle for America’s meat alternative heats up
The food rivalry of the century.
Our urgent call to action to reduce greenhouse gas emissions from intensive animal agriculture
We need to take immediate action to protect animals and the planet they live on.
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Alesia Soltanpanah
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Programs Director -
Cameron Harsh
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Joe Loria
Campaign Manager - Meat Reduction -
Julie Cappiello
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World Animal Protection US
