As the U.S. Campaign Manager for Meat Reduction, I am responsible for the planning and implementation of World Animal Protection’s newest public campaign that aims to inspire and educate the public, businesses and politicians to reduce meat consumption.

An animal rights and social justice activist for years, I first became involved in the animal protection movement while studying Advertising and Marketing Communication at the Fashion Institute of Technology where I interned at the ASPCA. Upon graduation I worked in public relations, social media, and content marketing at Hunter PR, Mercy For Animals, and Schultz & Williams.

My writings focus on news surrounding meat reduction, sustainability, and food policy and innovation.

Have a question about my blogs or news you’d like to share? Email me at JoeLoria@worldanimalprotection.us or tweet me @meatreducer.